
Success story
Sample dataHow Bedinroom developed its direct sales with JoodBooking
A hotel booking platform for Makkah, Madinah and other Saudi cities that now sells through its own website and app, its partners and its affiliates.
- Business
- Hotel booking company
- Cities
- Makkah · Madinah · Saudi cities
- On JoodBooking
- 5 products working together
A connected booking experience
- Website Client-branded booking site
- Booking Search and choose a stay
- Affiliates Affiliate programme
- App Booking through the mobile app
01The challenge
Strong sales, but most of the profit margin is distributed among intermediaries
Bedinroom used to sell to Makkah and Madinah hotels through intermediaries and by phone. Sales were available, but a large share of booking proceeds went to the intermediary.
- Orders came in by phone, were paid by bank transfer, then confirmed by hand.
- There was no own channel for marketers, or for guests who come back to book.
02The solution with Jood systems and servers
One system that sells on every channel
Bedinroom chose five JoodBooking products that work together, under its own brand, in Arabic and English.
- A booking website with its own digital identityMakkah, Madinah and other Saudi hotels on bedinroom.com, in Arabic and English.
- Booking engineDate search, discount codes and room choice, then secure direct payment.
- B2B partner portalApproved agencies book at their own rates and follow their bookings themselves.
- Affiliate programmeMarketers share their links and receive a commission for every booking they secure
- Mobile appThe customer browses the options, chooses a destination, books and pays in one minute using their own phone
03The result
More direct bookings, fewer middlemen
One year on JoodBooking, most of Bedinroom’s bookings come through its own channels.
- Partner agencies book and pay on account without a single call.
- Affiliates bring new bookings every day at no advertising cost.
- The sales team follows every channel and booking from one dashboard.
- Guests come back and book in the app directly, with no middleman.
We receive bookings from our website, app and partners and follow them from one dashboard.

From launch to app in 8 months
Sample data- Month 1
Website and booking engine live
A branded site in Arabic and English, with direct booking and payment.
- Month 3
B2B partner portal
Approved agencies book at their agreed rates.
- Month 5
Affiliate programme
The first 100 affiliates bring bookings with their links.
- Month 8
Mobile app
Guests book and pay from their phones.
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